Variety New ZealandVariety of Chefs event collateral
Kia Ora, thanks for being here! Let me fill you in...
Get to know me
Hello! My name is Ashley. I'm a Kiwi girl (and honorary Aussie) with a decade of industry experience in graphic design, specialising in purpose-driven design. I've worked with charities, NFP's, social enterprises and purpose-driven businesses to bring about positive impact through the power of branding & design.
My approach is authentically passion-led, so my goal is to build strong bonds with clients with a shared intention of using business as a force for good.
I also have a dog called Banjo đ¶
What I do
I am a Designer and Creative Partner for purpose-driven businesses, with a shared belief that business can and should be used as a force for good.
As a Creative Partner I offer a variety of skills across brand and logo design, brand strategy, project management, pitch presentations, print & digital design, web builder sites (Squarespace, Wix and Rocketspark) and digital illustration. Working in partnership I aim to learn as much as I can about your business and project goals to work strategically alongside you and make the best recommendations.
Who I work with: What is a 'purpose-driven business'?
For me, it's important that the work I do has a conscious, positive impact on people, and that my clients are empowered to use their business as a force for good. Purpose-driven businesses prioritise social and environmental responsibility, accountability and transparency in all aspects of their operations.
We'll align well if you're a...
Social cause: Using business as a means to bring organised, effortful positive change to a group of people.
Charity or NFP: Utilising funding or donations to support change where it is needed most in the world
Purpose-driven business: Knowing the CSR tickbox alone is not enough. Genuine and authentic purpose is at your core.
How I work: The three service packages
Ongoing retainer | Partners in Purpose
Consider me your purpose-driven creative sidekick. I can join your mission as a creative partner to jump in whenever, wherever a strategic brand eye is needed. Learn more.
One-off project | Conscious Collab
If you've got a project in mind, let's work together to bring as much passion & purpose to it as we can. I'm a big believer in working with you, not for you, and in a bespoke way to suit your needs. Learn more.
Pro bono one-off project | Purpose Pitch
If you've got a brand or design project to kickoff that will contribute positively to social change, but are struggling to find the budget, consider pitching to work together pro bono. I take up to one deserving pro bono project per quarter. Learn more.
Causes I've supported
Addressing the mental health system
Access to alcohol detox treatment
Inclusion & diversity in leadership
Improving wellbeing for children in hardship
Forward-thinking and creative education
Prevention of toxic drinking culture
Nutrition and health education
Ethical fashion & transparent consumerism
Harnessing the strengths of neurodiverse people
Supporting neurological research
Supporting purpose-led business initiatives
Supporting MÄori health
"Ash cared for, loved and grew our brand more than anyone Iâve had the privilege of working with. I couldnât recommend her more highly."
Chris Raine
CEO + Founder at Hello Sunday Morning
"Ashley was always willing to discuss ideas or recommend alternatives when something wouldnât work. I quickly learnt to trust her judgement and wouldnât hesitate to work with her again."
Kim Walsh
Events Manager at Variety NZ
"Working with Ashley was a smooth and easy process! She listened to our needs and was receptive to changes throughout the process. I would definitely work with her again in the future."
Louise Keys
Operations Manager at Australians for Mental Health
"Having Ash to guide us with the creative and technical aspects of website design has been invaluable. Her reliable input has seamlessly turned our ideas into reality. Highly recommend!"
Chris Davis
Co-Founder + Chief Medical Officer at Clean Slate Clinic
"It was absolutely amazing to have Ashley give us the guidance and support with our brand. Her work made a huge difference in what we were able to achieve. Would absolutely recommend to other organisations!"
Georgina Kirk
Director & Organisational Psychologist at Kindred
"Ash always took feedback on board and used it as an opportunity to reflect and think differently. She always gets the job done to the highest standard and on time. She's also an absolute delight to work and communicate with."
Monique Heller
Account Manager at Appetite Communications
