Rebrand and Brand Story
Under recent acquisition and new leadership, 40-year-old Australian Psychology organisation, Veretis, required a fresh twist on their brand story and logo to fit their new strategy and direction. In partnership with Brand Advisory firm House of Mórrígan, the following brand identity was born.
BACKGROUND
The existing brand leant towards a more corporate look and feel, lacking the softness of a company that valued compassion and inclusivity. I focused on key words from their refined brand strategy, and was particularly drawn to their vision for a world where care for mental health was "integrated into daily life". This spark became the birth of the DNA story and 'DNA bloom' logo.
INSIGHTS DISCOVERED
A logo may seem like just a mark on the surface, but embedded with brand story it can bring a whole new meaning to life, externally and internally for the organisation. A project like this can become so much more than what it appears bringing fresh vision and inspiration to a 40-year-old company on a new path.
OUR VISION
Veretis Psychology
"Our vision is to redefine a world where mental health is prioritised, understood, and seamlessly integrated into daily life. We aspire to set new standards in accessibility and effectiveness by leveraging our expertise and evidence-based solutions to transform lives and build healthier, more resilient communities."
