Creative partnership & Brand design
The Clean Slate Clinic is a Telehealth program that supports Australians to safely undergo alcohol detox from home. Their mission is to improve the health and wellness of individuals struggling with alcohol dependence, and make withdrawal (detox) and recovery services accessible to every Australian who needs them, irrespective of postcode or socio-economic status.
BACKGROUND
Having worked on the initial launch as a startup in 2021, I was honoured to join the growing team as their Creative Partner from 2023-2024. In this role I supported the team on a weekly basis with design, consulting & brand strategy. This included a big refresh project of the original brand identity, digging deeper into messaging, voice & purpose.
INSIGHTS DISCOVERED
Clean Slate's key point of difference in the HealthTech space is their compassionate, understanding and personal approach. The refreshed identity needed to clearly establish its clinical expertise and position as a professional, regulated health service, while still feeling warm, accepting and non-judgemental.
PIA CLINTON TARESTAD
Co-Founder and CEO at Clean Slate Clinic
"I want to thank you from the bottom of my heart for your contributions to Clean Slate. You've played such a key role in developing our brand and we couldn't have got to where we are without you. I've really enjoyed working with you and I've learned a lot from you."
